Graphic Edge Celebrates a New Owner, a New Look & 30 Years Serving the Greater Milwaukee Area
Tashina Peplinski is a familiar face at the print shop for most customers and vendors of Graphic Edge. Her new position as owner was not a surprise to most when the announcement was made in September of 2023.
Tashina started in print in high school and developed an instant passion for all things ink on paper. She started working for Graphic Edge 23 years ago as a press operator who also dabbled in design and layout. Over the years she grew with the company as it expanded into a full commercial printer. She has been instrumental in the process of developing many aspects of the business including transitioning from film to CTP, color-management, web development, IT, CSR, estimating, implementing an MIS system, digital production, packaging development and so much more. In recent years, she has been operating as plant manager for Graphic Edge, helping with day-to-day operations and coordination.
To continue the legacy of what they had worked so hard to build, in 2022 she began the process of transferring ownership from founder and previous owner Dale Skinkis and his partner at Digital Edge, Cindy Schneider. On September 1st, 2023, she assumed ownership of both companies. We are excited for Tashina and are confident that her experience will help to ensure a smooth transition of leadership.
New Logo, Same Values and 30 Years of Great Service
Graphic Edge will soon have a new look with a more modern feel. Contributing elements include our desire to keep a reference of the original logo “swoosh” graphic and include certain aspects of Digital Edge's logo to better tie the two companies together. Once the new design is finalized, we will extend the rebranding to Digital Edge. A sneak-peak of our new logo is shown above. Our company will continue its traditions of great service and reliable turn times while maintaining our stellar industry reputation. We will also begin expanding marketing plans to better highlight some of our less known services and product offerings such as custom folding carton solutions, foil stamping and embossing, variable data, mailing, wide format, and digital embellishments, to name a few.
As part of that new marketing, we will begin highlighting some of the developments and growth of the last 30 years including long-time employees, top customers, and future plans. We are excited for our continued growth and new opportunities the next 30 years will bring!
